WEEKDAY EYEWEA SS17

This spring Weekday will launch its fi rst ever eyewear collection, consisting of sunglasses in 8 styles. Combining sharp and soft elements, the launch, which includes both acetate and metal frames, refl ects the dynamism and contrasts that are at the core of the brand. “Sunglasses are a great example of form and function as they can have a beautiful design but at the same time serve to protect your eyes.” says Louise Lasson, Creative Director at Weekday. The unisex assortment, which was inspired by big city tourism and named accordingly, follows distinct Weekday aesthetics with clean minimalistic details such as fl at and mirrored lenses. Plastic frames include the cat-eyed frame called Jetlag, the rounded Transfer, the rectangular Gate, the squared Exit and the more oversized acetate frames Voyager.

Metal frames include the small oval Trip, the rounded Explore, and a pair of fl at lensed aviators called Tour. Each frame is available in multiple colours, meaning the full plastic/acetate collection includes 13 pairs, including black, tortoiseshell and subtle colours. The metal selection includes three colour options, black, silver and gold for a total of 6 pairs. Weekday sunglasses start at 15€ for metal frames and cap at 35€ for the acetate frames. In stores March 2017.

“Sunglasses are something we have always wanted to do. No matter your personal style, throw them on and your look is complete. As with all our ranges, we hope our sunglasses enable our customers to Crete their own personal style and express themselves.” – Louise Lasson, Creative Director