NEW BALANCE UNVEILS OFFICIAL ENGLAND CRICKET KIT
Global athletic footwear and apparel brand New Balance has unveiled their first official England Cricket kit range.
As the Official Kit Supplier to the England and Wales Cricket Board (ECB), New Balance has designed match and training kit for all England representative teams for Test, One-Day and T20 cricket, and associated training / travel wear.
Combining traditional styling with the innovative high performing fabrics that New Balance is known for, each kit has been designed using a colour palette that includes classic English blue, red and the return of traditional cream for Test cricket, and has been positively welcomed by the team. Each shirt has been crafted using New Balance’s “NB Ice” fabric, a moisture wicking material that will help keep England’s cricketers cool and moisture free even in the most challenging of temperatures. The designs will also incorporate specific women’s fit to ensure the team will be fully kitted out as they compete in the ICC Women’s World Cup this summer.
As part of the England Test cricket collection, New Balance has reintroduced the classic cream cable knit sweater to champion the traditional English heritage of the sport. Using its technical know-how, New Balance has created a functional and practical garment using NB Heat technology, providing superior warmth and breathability.
New Balance England cricket One-Day, Test and T20 shirts
“The team and I are all really delighted with the new kit, not only does it look great but it will help us perform at our best which is what really matters. It’s also great to see the cable knit sweater back in traditional cream – for me this piece was so iconic growing up, it makes me feel incredibly proud to wear and to represent my country.” – Joe Root, England Test Captain and New Balance global ambassador
“All three New Balance kits look fantastic and we can’t wait to take to the field in them. We’re particularly excited about wearing the 50-over kit on our home soil during the World Cup and hopefully we’ll be able to have success in it.” – Heather Knight, England women’s captain
“It is brilliant news that New Balance are supporting all of the England teams. We can’t wait to wear the new kit with pride when we take on Australia and South Africa this summer.” – Chris Edwards, England’s Learning Disability captain said
Speaking of the new kit, Fran Allen, Vice President, EMEA for New Balance said: “Working closely with the ECB, we recognised how important progress and tradition is for the teams, players and supporters. We wanted to create kits that stayed true to the roots of the sport, while utilising our performance technology.
“As a performance brand our priority is making sure the players look and perform to their best, and bringing the classic cable knit sweater back in cream was unanimously well received.”
Marking the beginning of a five-year deal with the ECB, the New Balance England Cricket kit will be debuted at the men’s Royal London One-Day International against Ireland on Friday 5th May 2017 in Bristol.
Posted by The New Collections
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