ASTRID & MIYU OPENS IN ST CHRISTOPHER’S PLACE

April 2017, British contemporary jewellery brand Astrid & Miyu opens its doors to their first central London store, located in the boutique shopping destination, St Christopher’s Place, W1. The shop, which boasts 350 sq ft features the complete Astrid & Miyu offering. This opening follows the brands successful launch in Boxpark and subsequently the launch in Old Street Station which both opened last year.

The new store will echo the brands contemporary, minimalist aesthetic taking inspiration from Swedish and Japanese design. Collections will be displayed against a clean, white backdrop with modern fixtures and fittings to compliment the brands elegant, feminine jewellery designs.

To coincide with the opening, Astrid & Miyu will also launch new collections so customers can be the first to discover the very latest designs, including the new Fine Spiral Collection; a range of sophisticated earrings with an art deco influence, perfect for elegant, evening and everyday wear.

Founder Connie Nam says “We’re extremely proud to be opening a such an iconic and exciting shopping destination. We have always wanted the brand to have a presence in the West End so women can discover our contemporary fine jewellery designs and enjoy exploring the Astrid & Miyu brand.”

The new Astrid & Miyu store, opens end of May, 4 St Christopher’s Place, W1U 1LZ