TID Watches No.3 TR90
Swedish watch brand TID launches their third watch, No.3 designed by design studio, Form Us With Love. Sharing the instantly recognisable case design as its predecessors, No.1, this latest edition tells a new material story with a watchcase made entirely of non-polluted TR90 polycarbonate.
‘We want to explore new materials by keeping the same case design as the rest of the collection. By introducing a clear plastic, our ambition is to insert a playful yet minimal element, which is easy to combine with any colour or style,’ – Ola E. Bernestål, CEO of TID Watches explains.
TID No.3 is made of a Swiss produced thermoplastic material, TR90, which in addition to being incredibly durable, is both flexible and lightweight. This, 38 mm watch case comes in one transparent finish, presented with the choice of seven wellcurated watch-face colours and matching silicone wristbands.
‘TID Watches has always been about creating a versatile design that can be worn at any occasion. No.3 is a material reset, a transparent celebration of the original form. In addition, it is the most affordable out of the three watches, which makes it accessible, casual and at ease,’ says John Löfgren, Creative Director at Form Us With Love and co-founder of TID Watches.
The inherited TID case is, interestingly, given a less prominent appearance in it’s new material variant, yet it sets the tone for a more personal expression. The clear frame in combination with bright coloured watch-faces and bands adds a subtle youthful character, bringing a tactile silhouette to a colourful ray of faces available in White, Black, Grey, Blue, Green, Orange and Pink.
‘TR90 is a qualitative material and part of the on going material exploration of TID Watches, we see adding a polymer as a meaningful and democratic part of the growing collection,’ – says Ola E. Bernestål, CEO of TID Watches.
With a steady development of TID Wristbands, the light appearance of No.3 comes as a perfect introduction to the vast number of combinations available, in a diverse range of colourful leathers, nylons and twains and now, brand new silicon wristbands. Adding a new durable dimension to the TID collection, the silicon wristbands are an anticipated and fun extension that works well with any TID Watch.
Facebook: TID Watches
Posted by The New Collections
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