TYGA x BOOHOOMAN

boohooMAN Announces Autumn/Winter 2017 Collaboration – Starring Tyga

This June boohooMAN is excited to announce the launch of their forthcoming autumn/winter capsule collection starring international rapper Tyga.

The collection, made up of 30 pieces, spanning ready-to-wear and accessories takes direct inspiration from Tyga’s lavish, bold style. Elements of urban, hip hop and grime culture are seen throughout while outerwear and layering stay true to the brand’s streetwear aesthetic.

Strong prints, oversized silhouettes and harsh textures sit alongside distressed denim, PVC and the brand’s signature MAN logo. The collection also sees a select offering of limited edition product – price points range from £4 – £60.

With a social following of over 35 million, @kinggoldchains (AKA Tyga’s) cultural relevance is stronger than ever, appealing to boohooMAN’s target audience of 16 – 24 year olds. This is a monumental moment for boohooMAN and having a talent like Tyga on board aids the brand’s move in to global territories. His laid back, relaxed persona gives the shoot a fresh, urban vibe and embodies boohooMAN’s style down to a T

The collection is available now on www.boohooman.com