DROP DEAD: DEATH WISH COLLECTION

Death Wish Club – The collection’s anti seasonal colour palette features many monochromatic pieces with contrasting red and white prints. The print designs feature large slogans of the collection name “Death Wish Club” along with melancholy quotes and photographic imagery.

The Death Wish Club lookbook has been visually created to emphasize the anti seasonal colour palette and enhance the dark pieces with contrasting neon lighting and colours. The lookbook photos highlight the print designs with the use of UV lighting and projections projected onto the collection pieces. Death Wish Club is the first collection to see some of the donors of Drop Dead’s new talent search “Fresh Blood” modeling some of the items on their website and social media channels (see fresh blood press release at bottom of the page).

Death Wish Club has a vast range of custom fit printed tops from heavyweight cotton t-shirts, to layered long sleeves and lightweight tanks. The collection also features Drop Dead custom fit denim in the form of black and blue jackets with printed sleeves and patches attached. Drop Dead have taken their custom denim to the next level with the all over printed white, pink and grey floral jacket.