INTRODUCING A DAY’S MARCH
A Day’s March, premium men’s fashion brand established in 2014, is a faultless blend of excellent quality pieces with affordable price-tags. With a focus on eternal, long-lasting and durable style, the Scandy trio launched the brand as a reflection of their own most worn items, creating garments that are “part of your life, your armour and your friend”. Drawing upon the signature Scandinavian simplicity, with influences from American and Italian menswear, A Day’s March fuses inspirations effortlessly, whilst maintaining an ethically sound fashion experience for all.
The name, A Day’s March, gives a nod to military masculinity, creating the image of structure, stability and strength, reflected in their high quality and reliable pieces. The ethos of the brand focusses on the customer; creating fair prices by cutting out 3rd party retailers without compromising on style or quality. Sustainably sourced within Europe where possible, the garments are designed to become a lasting part of your wardrobe, termed “clothes without an expiration date”, confronting consumer throwaway attitudes.
Maintaining impeccable style, their signature white t-shirt (£25) is created from 100% cotton, certified by the Global Organic Textile Standard. Retailing at £60, their range of elegant dress/casual shirts cover all occasions, paired with jeans starting at £80 or styled with smart trousers from £70. The trio, Gårdö, Lundquist and Pagreus, have created an innovative and ethically conscious fashion option for men everywhere.
Addressing a gap in the market, A Day’s March was created from a need experienced by the founders themselves; struggling without a middle ground between fast, fleeting fashion at low prices and expensive, luxury pieces. Realizing early on in the creation process that having a store would be central to establishing customer satisfaction and loyalty, A Day’s March saw the importance of their customers being able to experience the garments before they buy and also engage with brand itself. A Day’s March offers a premium, direct-to-consumer business model with high-quality, luxury garments as an alternative to their fast-fashion brand competitors. Creating elegant, timeless pieces to upgrade their customer’s wardrobes without ever over-charging them, A Day’s March has established the ideal middle ground for every man- quality pieces at fair prices.
By removing large wholesale retailors, prices remain fair, putting customer satisfaction and value for money before profits. As a result, A Day’s March has created a loyal, lasting customer base, with international shipping meaning that the Stockholm style can be recreated worldwide. Lundquist stated in a recent interview that “we have to build the trust and love for our brand ourselves, without the help of others”; their passion for the brand is mirrored in their loyal clientele. Rivalling the quality of high end designer brands, without overcharging their customers, A Day’s March creators have created an ideal middle ground for those searching for effortless, eternal style at affordable prices, rather than fleeting fashion trends.
Posted by The New Collections
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