SQUARESTREET: SQ38 PLANO TIMEKEEPER

Scandinavian lifestyle label squarestreet bridges the gap between antiquity and modernity.

A neoclassic unisex timepiece exudes both simplicity and symmestry. For too long watch straps have been side lined in the arena of technical advancements.

Their time has now come with the release of our brand new development. It took 18 months in the lab to get it right but finally in April 2017 squarestreet are able to present a world first. The shape knitted Nylon watch strap – SUPLON (meaning SUPER NYLON).

KNITTED IN SHAPE – The SUPLON strap is knitted on the same machines as the high tech sneakers on your feet. Zero waste manufacturing. Knitted in shape for superior finish, durability and elegance.

PERFECTLY BALANCED – A watch strap for the 21st century. Blending technology, function and aesthetics in a seamless mix to produce something so different, yet intriguingly familiar.

SUPLON – straps are Light Weight, Breathable, Durable, Machine Washable, Hypoallergenic, Eco Friendly, Vegan, Flame Retardant, Anti-Fungal and extremely adjustable, as well as being incredibly elegant and generally super good looking. Come in 9 gorgoues shades.

About SQ38 – Plano Named after the Spanish word for “Flat”, Plano features an oversized 36mm pane of glass made from hardened mineral, covering almost the entire front of the watch. This lends it both an air of fragility and elegance all at once.

squarestreet slimmest watch to date, Plano stands a mere 6.7mm tall, but still manage to outperform it’s thicker counterparts. The Swiss 715 Movement by Ronda offers up a staggering 42 months of runtime with 3-hand readout and date window at the 3 O’clock position. Custom heavy duty twist off caseback makes for easy serving, and the screw in lug bars make changing straps a breeze to suit any occasion.

The mid-style 38mm Plano rests on a solid aesthetic foundation, forged by centuries of horology. The Plano, Sliced Wafer thin with a hairline bezel and spindly lugs, may, at a glance, appear entirely classic and slightly conservative, but upon closer inspection, a wealth of contemporary detailing and clever solutions present themselves. Intersecting concentric circles, typical of Squarestreet watches, emanate from the center as well as the date window adding an extra dimension of detail and neoclassic beauty.