DAISY LONDON X ELLIE GOULDING FOR WWF

Daisy London jewellery announce the launch of their exclusive collaboration with Ellie Goulding – raising awareness of climate change and important funds for conservation charity WWF.

Ellie Goulding is widely known for her activism and passion for the environment, her work with WWF and the UN has seen her support many initiatives including polar surveys, Earth Hour, and Earth Overshoot Day.

“By creating this bracelet with Daisy jewellery, we aim to not only raise awareness of the effects of climate change but to encourage this conversation. This bracelet will represent the conversation and, for those who wear it, it will show that they really care. That’s what the team at Daisy do so well – create jewellery with real meaning. I’m psyched to be working with such an awesome team!” – Ellie Goulding

Daisy Jewellery are known for their unique jewellery offering centred around personal style and symbolism including their hugely popular Chakra collections and Good Karma collection. The collection features a geometric- style polar bear and is available in both silver and gold, chain and cord.

“To say we’re excited about this collaboration would be an understatement. It’s been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world.” – Ruth Bewesey, director of Daisy London

The collection officially launched on Thursday 17th August and prices start from £45. Proceeds of each bracelet sold will go direct to WWF*