LIDL LAUNCHES FASHION COLLECTION WITH HEIDI KLUM

#LETSWOW – Lidl and Heidi Klum celebrate world premiere

Lidl announces “Heidi & The City” as the theme of the first collection by Heidi Klum for Lidl. The debut range will be premiered on 7th September 2017 during New York Fashion Week at an international fashion event. The collection will be launched in Lidl stores on 18th September 2017.

Heidi Klum and Lidl will unveil the highly anticipated #LETSWOW fashion campaign, which was announced at the beginning of August as the brand’s first ever fashion collaboration. The collection will be presented to international press for the first time during New York Fashion week in September.

Ryan McDonnell, Commercial Director, Lidl UK said: ““Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices.”

Globally recognised for its vibrant fashion scene, New York is more than just a backdrop to the launch event because Heidi has drawn inspiration from her favourite city for this first collection “Heidi & The City”.

“Heidi & The City” The results are impressive. As energetic as New York and as versatile as Heidi Klum herself, the collection offers stylish wardrobe staples with statement prints and modern detailing, realised in: a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, rock-style leather, vibrant blue and warm cognac. Quality is at the core of the 18-piece collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from £6.99 to £49.99.

“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” – Heidi Klum.