ZIPPO LAUNCHES NEW EYEWEAR LINE

Not content with producing over 550 million lighters and becoming one of American’s most iconic brands, Zippo is once again venturing beyond its famous lighter to give fans new ways to enjoy the brand. Introducing Zippo Eyewear, a distinctive range honouring the spirit and style Zippo is famed for.

The new collection, including sunglasses and readers, comprises of unisex offerings as well as tailored men’s and women’s lines. Taking cues from the expansive windproof lighter range, Zippo Eyewear celebrates bold colour, variety and individual expression.

Featuring a conscious mix of current and classic fashion trends, the range pays homage to the brand’s commitment to never shy away from diverse tastes. With over 50 individual sunglasses and 100 readers, from the classic Aviator to more directional seasonal styles, there is a look for every shade of personality.

“Zippo lighters have long been distinguished as a symbol of style and ingrained in the fabric of global popular culture. Considered one of the most recognised brands in the world, the lighter has been seen in the hands of many of the most influential people from the worlds of fashion, music and film. We’re eager to bring Zippo’s coveted style to eyewear and give people a new canvas for self-expression.” – Lucas Johnson, Global Brand Manager of Zippo

Best known for making the “ultimate pocketable”, Zippo has released a variety of new products in recent years, including a successful leather accessories range. From lighters, to wallets, to hip flasks, to glasses; Zippo empowers you to live ready, with all the right essentials to hand.

Keeping with this theme, the new Zippo Eyewear collection also includes a selection of sunglasses with polarized lenses, ideal for outdoor enthusiasts.

Zippo Eyewear is available at selected pharmacies and online retailers priced at £7.90 for readers, £14.90 for sunglasses and £19.90 polarized sunglasses.