boohooMAN DO AUTUMN 2017 WITH RAE SREMMURD
International e-tailer boohooMAN.com partners with Rae Sremmurd for their Autumn 2017 campaign
The autumn capsule will include a total of 25 pieces, spanning ready-to-wear, footwear, and accessories. Inspired by hip hop culture and urban style, the collection continues to keep with the brand’s streetwear aesthetic while appealing to a global audience.
Key pieces from the range include an embroidered velour bomber, faux fur collar overcoat, fan print shirt, graffiti print joggers and MAN logo hoodie. Keeping in line with the brands target market of 16 – 24 year olds, price points are super affordable ranging from £4 – £60
The American duo, made up of brothers Swae Lee and Slim Jxmmi align perfectly with the brand – their style and confident persona(s) embody everything the brand has to offer. Alongside a social presence of 4.2 million and with hit records Black Beatles, No Type and most recently Swae Lee’s collaboration with French Montana, Unforgettable under their belt, their cultural relevance is stronger than ever.
‘boohooMAN are extremely excited to have Rae Sremmurd on board this season. Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T’ – Jonny Eckersley, Marketing Manager.
Posted by The New Collections
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