NIXON TEAM UP WITH SANTA CRUZ SKATEBOARDS
Nixon and industry icon, Santa Cruz Skateboards have partnered together to create a limited-edition collection of watches that brings to life the roots of skate culture. Nixon’s classic Time Teller is reimagined through the Santa Cruz lens, culminating in designs that are true to each brand. The iconic graphics featured within the collection include: the ‘Screaming Hand,’ the Rob Roskopp Arm, Jason Jessee Lady of Guadalupe and the Santa Cruz logo.
Santa Cruz is legendary in skate with over 40 years of innovation. The iconic graphics are the vision of renowned artist Jim Phillips. Serving as the brand’s art director for several years, Phillips created thousands of decks, t-shirts, stickers and other merchandise. Phillips is arguably one of the most influential characters in the skateboard world. He was one of the first to use skateboard as a canvas, utilizing the graphics as source of rider inspiration and creativity. The collaborative Nixon | Santa Cruz capsule celebrates this influential artwork paired with Nixon’s most iconic watch design, the Time Teller.
Individual watches in the collection will retail for 125,00 € / £110,00 and will be available in limited quantities exclusively at board shops across the globe, Nixon retail stores and online at Nixon.com.
Posted by The New Collections
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