PALLADIUM LAUNCHES URBANITY, ELEMENTS AND HERITAGE COLLECTIONS FOR FW17
Explorer footwear brand Palladium continues its 70th anniversary celebrations with the launch of its FW17 collection. Harking back to its origins following a recent move to hometown Lyon, where Palladium was born seven decades ago, the brand embraces its past to shape its future. With exploration at the heart of the brand, FW17 sees Palladium introduce three clearly defined new product categories: Urbanity, Elements & Heritage that act as the foundation for the product stories within the collection.
Each category has been meticulously developed to reflect the diversity of modern daily life with each function-first style crafted to stay one step ahead of city exploration and beyond. Utility-inspired, technically-led and fashion-forward, the new Palladium collection is inspired by the ever-evolving ways we explore our surroundings with each new product story adapted to keep one step ahead of a diversity of environments. A call to exploration whatever the conditions, Palladium’s FW17 collection embraces the open-minded approach of 21st Century explorers, encouraging them to look beyond the familiar, discover the uncharted, and embrace the unknown.
URBANITY: With the launch of Urbanity, Palladium unleashes some of the brand’s most directional footwear styles to date. Trend-led silhouettes, marrying leading-edge technical innovation with statement-making silhouettes, take centre-stage. Even with its most pioneering product offer, Palladium looks to its past for influence. Oversized urban-inspired proportions are key with bumper sole units referencing the aeroplane tyres which the brand once produced for the French aviation industry.
CRUSHION CVS sets a new benchmark for Palladium design. Featuring a moleskin canvas upper based on the classic Pampa Hi the Crushion CVS U incorporates a blown-up outsole crafted from both rubber for durability and softer EVA for lightweight cushioning. First introduced in SS17, Palladium’s comfort-led PU Paradrop technology gets added visibility this season with a branding shout on the sole upper.
CRUSHION SCRMBLR FAST is winterised execution of Crushion. Taking its name from a sole unit which recalls the tyres of a scrambler bike, the Crushion SCRMBLR FAST rewrites the hybrid sneaker-boot rulebook. An ode to winter, the upper features a grey and black stretched canvas in a snow camo pattern as well as an all black rubber sole. The style is also available as a plain black and grey offering.
PALLASIDER HIKR MID is Palladium’s interpretation of its iconic Pampa style as modern hiking shoes with serious style. With cutting-edge sole technology and a retro 90s feel, the men’s mixed media shoes are designed for modern explorers who like to be adventurous and look good, too. Ballistic nylon and synthetic nubuck are coated with a swipe of rubber for extra protection. The contrasting laces pop from the D-rings and hooks that allow for quick lace-ups. They’re engineered for both city terrain and the outdoors with a lightweight EVA sole and two rubber inserts to ensure a good grip.
Posted by The New Collections
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