boohooMAN.COM DROPS NEW COLLECTION WITH TYGA

International e-tailer, boohooMAN.com, are excited to announce the forthcoming debut of their 2017 campaign Tears of Joy, designed in collaboration with international rapper Tyga. This marks the brand’s second campaign starring @kinggoldchains.

The capsule features a total of 50 pieces, spanning ready-to-wear, footwear, and accessories. Inspired by old school hip hop, urban style and skateboard culture the collection continues to keep with the brand’s streetwear aesthetic while appealing to a global audience.

Named Tears of Joy by Tyga himself, the logo is an art deco inspired design while the concept focuses on the power that comes with overcoming obstacles and struggles – crying tears of joy once succeeding.

Key pieces from the range include a distressed denim jacket with red panel, fleece check shirt, racer jacket and red and white TEARS tracksuit. Each item from the range is marked with the limited edition Tears of Joy logo.

‘boohooMAN are extremely excited to have Tyga on board for a second season. He is the perfect fit for the brand and this time round having Tyga collaborate on the designs and concept has been amazing. It allows his fans and our audience to really immerse themselves in a limited edition collection. – Jay Hassan, Menswear Communications Officer.

With price points ranging from £6 – £55 the full collection will be available on www.boohooman.com Monday 6th November.