INTRODUCING PLATTAN 2 BLUETOOTH BY URBANEARS
Plattan 2 Bluetooth combines the iconic Plattan design with 30+ hours of wireless playtime for Urbanears’ most liberating listening experience yet.
On November 9th, Urbanears will release Plattan 2 Bluetooth, a headphone modeled after their bestselling headphone of all times but with one important difference: It cuts ties with the cord entirely, and goes beyond the industry standard with 30+ hours of wireless playtime.
In addition to 30+ hours of wireless playtime per charge, Plattan 2 Bluetooth offers a crisp, full spectrum sound experience with up to 10 meters of listening range. The headphone is smartphone compatible and music is navigated using a single, intuitive control knob. Other features include an ergonomic fit, music sharing plug-in, and collapsible design for easy portability.
To celebrate Plattan 2 Bluetooth’s 30+ hours of wireless playtime and the legacy of the textile-wrapped cord, Urbanears has called upon Swedish knitwear designer Sandra Backlund to help transform 4,500 meters of cords into five architectural pieces of wearable art.
“Human-centered design and functionality have always been integral parts of the Urbanears brand, and the cord is a good example of that, When we wrapped the cord in fabric, it was transformed beyond its standard function into something that added value to the overall look, feel, and experience. To mark Plattan 2 Bluetooth’s evolution beyond the cord, we wanted to pay tribute to this piece of Plattan’s legacy in a fitting way.” – says Ida Holmen, PR Manager.
Known for her three-dimensional knitwear creations and unorthodox material choices, Sandra was considered the ideal creator to take on a foreign subject matter like Plattan’s textile cords.
“When Urbanears came to me with the idea of working with their cords it piqued my curiosity,” says Sandra. “I love experimenting with different shapes and materials so I was definitely up to the task.”
Urbanears colours: Black, Dark Grey, Indigo, Tomato, and White.
Posted by The New Collections
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