ADIDAS ORIGINALS LAUNCHES WATCH COLLECTION

ADIDAS ORIGINALS LAUNCHES COLLECTION OF HERITAGE INSPIRED TIMEPIECES

Adidas has deliver the first collection of watches designed with inspiration from adidas Originals, taking hints from the evolving relationship of sport and street culture. The collection features a range of diversely styled watches: ARCHIVE, PROCESS, DISTRICT and CYPHER. The full range of watches is available globally at www.adidaswatches.com and in March 2018 at adidas Originals locations in LA, Chicago, London and Paris.

ARCHIVE: Inspired by the adidas Originals collection and featuring a fresh perspective on digital timepieces, ARCHIVE M1is designed with inspiration from adidas’ rich heritage of the 70’s and nods to the simpler times at the dawn of the digital era. An antidote to today’s gadget-fueled age of information overload, ARCHIVE M1offers a modern and progressive interpretation of a timepiece that feels familiar, yet new. Details include sculpted buttons inspired from iconic footwear design, clean surfaces mated to a subtly sculptural five-link, stainless steel bracelet and dual time zone and chronograph functions.

PROCESS: With a clean and understated approach, the PROCESS features five watches that re-frame definitive timepieces through modern adidas perspective and refined authenticity. Evolving classic watch silhouettes, PROCESS M1and PROCESS L1 feature an elevated appeal grounded in everyday sensibility and utility.

DISTRICT: Taking a measured approach to telling time, DISTRICT timepieces feature a classic, round silhouette and simple three-hand movement resulting in an iconic, analog watch for daily wear. The pair of watches are Bauhaus-inspired and infused with the adidas DNA for a contemporary and modern approach. DISTRICT M1 features a Milanese stainless steel band while DISTRICT L1 differs with a genuine leather strap.

CYPHER: Crafted with purpose, the CYPHER range is pure in its approach for a bold and honest take on time telling. An expression of utility and structure, the pair of watches feature unidirectional indexed bezel and a modern case that is functional in style and void of excess. CYPHER M1 features a rugged three-link solid stainless-steel bracelet while a Horween leather strap compliments the classic look of the CYPHER LX1.