BARACUTA SS18 COLLECTION

FOR SS18 BARACUTA CHAMPIONS SUBCULTURE HERITAGE.

A celebration of modern day and past subcultures, the SS18 campaign features real people from varied disciplines including music and art

Baracuta has long been a brand that crosses culture and economic boundaries and it’s G9, the original Harrington jacket, has a heritage of being adopted by a number of British youth subcultures; from the Mods in the 1960s to the Scooter Boys, Punk, Ska and Brit-pop movements in the 70’s, 80’s and 90’s.

As part of their SS18 campaign, Baracuta enlisted a group of names that embodied the brand’s mentality and spirit. Those featured include Death in Vegas frontman Richard Fearless, artist Sonny Hall, Slaves guitarist Laurie Vincent, musician Oscar Sheller, artist and campaigner Ikeda Goulding, and models Jack Laver and Omari Phipps.

In the campaign film, Laurie Vincent explains that Baracuta means “two tones, skinheads, reggae, all the British stuff…culture stuff that I grew up listening to.” Shot by famed photographer and filmmaker Jacopo Benassi around London, the campaign showcases the best of British subculture expressing themselves in the reworked classics from the collection.