ALL HAIL THE NEW BALANCE BUMBAG

Once the laughing stock of the accessory world, the bumbag, or ‘waist pack’ if you will, is back with a bang with everyone from Kendall Jenner to Rihanna trading in their arm candy for the humble bumbag.

A nineties phenomenon, the bumbag was the standard uniform of the ‘uncool dad’ and ‘overeager fitness instructor’ (google Mr Motivator), fast forward 20 years the latest ‘it’ bag has had a significant rebrand as the practical, stylish, hands free option with serious style points.

So how do you wear this mini marvel? For nineties nostalgia, wear slung low on the hips, twisted to the side or to the back for extra quirkiness. If you’re feeling brave, make like the fash pack and wear it cross body for the ultimate in street style cool. No longer limited to fitness wear, the bumbag can be teamed with jeans and a t-shirt for a laid back look or with a dress and boots to cinch in your waist.

For bumbag inspo, look no further than the New Balance Accessories waist pack range. Featuring a front zip opening, interior zip pocket and adjustable waist belt in a selection of stunning hues, these waist packs give you that fashion influencer look in an instant.