GUESS JEANS FW18 COLLECTION

The new GUESS Jeans FW18 collection is loaded with urban, street and Nineties influences, revisited in a contemporary key. A fusion of suggestions that celebrate the freedom of creating a personal and unique style.

WOMEN’S COLLECTION

Glow/Glam: With the arrival of autumn, nature dresses itself in neutral and nude tones, like white, naked and pink champagne, all reflected in refined and glamorous garments. Just like the hues of nature, a soft colour palette becomes the ideal base for enhancing lively colour contrasts – especially the iconic GUESS red. Clothing is brought to life with bold motifs, like stylish black and white polka-dots or floral designs with dark and sensual accents. Coordinates, like sophisticated faux fur or a classic camel coat with a vintage vibe, give denim an ultrafeminine, urban-contemporary appeal.

Pop/Jungle: Leave coyness at home with audacious, energetic prints and colours. Foulard-inspired themes, with all-over geometric patterns, are offset by intense pink, gold-plated or tomato juice hues. Nineties-inspired, gold-tone accents accentuate Baroque-style prints, for looks that shimmer and shine from day to night. Even denim fails to pass unnoticed, focusing on iconic revisitations, like bustier tops and contrasting stitch accents, emphasising the assertive spirit of the GUESS woman.

Disco Deco: Night queens won’t be able to resist these highly seductive designs. Sophisticated black is contrasted by vibrant colour tones, like fascinating surreal teal or bright bordeaux, for eye-catchingly feminine silhouettes. Meanwhile, everything, from tops, dresses to accessories, gets an added dash of shimmer with gold or silverplated fabrics, sequins, lamé and iridescent fabrics with futuristic accents. Denim also gets the dazzle factor, thanks to a special shimmer-effect, and a smooth coating that gives an alluring leather look and feel.

MEN’S COLLECTION

Urban Warriors: In the new Men’s GUESS collection there’s no room for half measures. The GUESS man takes on the challenges of city life with the spirit of urban warrior. Free reign is given to military-inspired looks, where revamped camouflage motifs combine with denim for an unexpected twist. Earthy-toned, buffalo check and stripes make a statement alongside timeless blue and green for playful, street-casual looks.

Downtown Explorer: Iconic elements from American culture and a carefree Nineties attitude, come to life in these looks with a casual flavour. Timeless faux shearling jackets get a modern upgrade, while vintage style echoes in corduroy, hairy fabrics, bold buffalo checks and Pop-style prints. Meanwhile, high-performance, structured, sports denim, accented with embroidered American symbols, make for streetwise, retro-inspired looks.

Midnight Rebel: These unconventional looks with a Rock ‘n’ Roll attitude are the perfect choice for men who adore provocation. Dark, moody tones are given a flash of boldness by the fiery, signature red detailing, while bold embroidery, shiny sequin, stud and gem accents guarantee a dramatic effect. Denim becomes enriched with lavish accents and luxury fabrics with a plush, cashmere-like touch for a sophisticated yet rebellious finish.