ORIGINAL PENGUIN SS18

Yup, the high street is taking fresh logo-obsessed inspiration from football and rave culture this SS18. Step forward Original Penguin with their bold colour blocking stripes, shout out logo and repetitive Pete the Penguin print. The brand which has branded themselves as the ‘Original’, the SS18 collection lives up to the logo manic trend with block primary colour stripes, shout out slogan jumpers, tops and swim shorts on their classic styles