FILIPPA-K: SIMPLY SLIP INTO

The business of getting dressed shouldn’t be complicated, especially not in the mornings. To get stuck in front of your wardrobe, in the limited time frame between waking up and take-off, questioning what wear and ending up with something that later just feels wrong … We’ve all been there, and it isn’t a very nice way to begin your day.

So, whether your first hours of the day are somewhat calm and quiet, or signified by chaos and whim; if you are an early bird or a snoozer; a hearty breakfast eater or a fast coffee drinker – our belief is that simplicity is the purest form of luxury.

Simplicity in the form of garments that you simply slip into, that looks and feels good, no matter where the day takes you. Simple basics, soft knits, classic shirts and jeans, fundamental pieces that are easy to wear and combine, making mornings a bit less messy.

We’ve visited ever inspiring stylist Nike Felldin and her boyfriend Elliot Gillström, talking about morning matters, how to reduce the stress of getting dressed and make time for what matters more …