RUSSELL ATHLETIC EXPLORES ITS COLLEGIATE ARCHIVES FOR AW18

Researching as far back as the 40’s and 50’s, Russell Athletic explores its ‘Ivy League’ heritage, focusing on the social rivalry between the Jocks and Nerds. For AW18, classic American sportswear label Russell Athletic reflects back to its collegiate heritage with a rework of on campus signature classics.

The AW18 collection re-introduces traditional American sporting designs including oversized mesh baseball shirts, hockey tops, and football tees all stamped with the iconic Eagle R logo, presented in a colour-mix of contrasting Cobalt, Cherry Tomato with Silver White and Navy Cosmos.

The collection’s authentic 90’s influence is interpreted through roll neck and ¼ zip sweaters, alongside adjustable jackets and trousers with tear away zip-off details.

The focus on traditional American sports team heritage is portrayed through re-worked collection staples running throughout. These include the signature Coach jacket which utilises iridescent contrasting fabrics and Russell Athletic’s original knitted collar mix, alongside their Bench jacket where the team aesthetic is reflected by the DNA branded coloured armband stripes.

The unisex elements of the collection reflect the sports ‘team’ values the brand shares through the presentation of a timeless snapshot of an era which was personified by the iconic American sports ‘team’ photo.

This AW18 collection succeeds in paying homage to the timeless perception of the American college lifestyle as well as the 116 years of Russell Athletic