Founded in 1974, Hi- Tec Sportswear are returning to their birth home of Southend on Sea, for their SS19 campaign. The fun and playfulness of the seaside is reflected through the creative direction, with a youthful vibe encapsulated with friendship & a unique soundtrack. This bright, fresh mood translates through to the colourful and bold capsule collection which features unisex footwear & apparel.
The nostalgic setting of Southend is not the only nod to the brand’s heritage, as a series of classic styles are presented, including the BADWATER 146 which was first seen in 1989. Reimagined styles also presented are the Silver Shadow & the Magnum 6 boot. New for the season, the classic Silver Shadow silhouette is offered in a trio of brights which stand against the OG silver/ green option.
For a more fashion led fit, the Silver Shadow TL features a chunky sole with a premium suede upper. A full mandarin red colour way, along with a pop of yellow on a grey base, introduce the summer hues.
The apparel is blazoned with bold logos across hoodies, sweats & long sleeve tees. The colour blocked, sloganed tracksuits are a highlight, with their retro yet contemporary direction.
Posted by The New Collections
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