PLAYFUL PROMISES LAUNCHES THIRD COLLECTION WITH GABI FRESH
Playful Promises, the leading independent London lingerie and swimwear brand is excited to announce the launch of their third exclusive lingerie collection with renowned US fashion blogger and designer Gabi Fresh.
“The first Gabi Fresh x Playful Promises lingerie collection was such a success in previous years that key sizes sold out within 48 hours – making it our fastest-selling collection ever. Retailers such as Simply Be and Zalando found success with the line, and many retailers increased their pre-orders by 100%. This season the collaboration will be launching on ASOS and Next,” – Playful Promises founder Emma Parker.
With wildly popular first and second collections under their belt, the team decided to get even bolder with their third collection, featuring brighter more daring tones. With the collection featuring on-trend details such as cutouts, lace overlays, and lace bodysuits, the new line is set to make all women feel sexier and more feminine in time for summer.
The ongoing synergy of beliefs and positive endorsement of plus-sized women has allowed this collaboration to flourish. Playful Promises believes in helping women of all sizes feel sexy and Gabi has long been a champion of the body positivity movement, encouraging women of all sizes to feel gorgeous in their own skin. With the average size of a British woman now falling between 16 and 18 (according to a study from the International Journal of Fashion Design, Technology and Education) it is no wonder that they have gained a following.
Prices start from £30 for bras, £20 for briefs.
Posted by The New Collections
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