THE SHOP AT BLUEBIRD TO LAUNCH BETWEEN US POP-UP IN PARTNERSHIP

with Lagos Fashion Week – 2nd April 2019 

 

BETWEEN US, a celebration of African design, inspiration and collaboration within fashion, accessories and interiors is launching at The Shop at Bluebird in April 2019.

For six weeks, The Shop at Bluebird welcomes the versatile and effervescent spirits of Africa to its London flagship store; Carriage Hall with the first multi-brand pop-up since opening the Covent Garden space in May 2018. BETWEEN US honours over twenty unique designers, from womenswear and accessories to interiors and lifestyle, curated by the Founder and Executive Director of Lagos Fashion Week, Omoyemi Akerele and brand consultants Tammy Tinker Pudel and Katrina Macpherson, who are based out of Cape Town. The showcase of these talents, predominately from Nigeria and South Africa, are bought together for the first time here in London.

BETWEEN US will represent the vibrant and dynamic facets of African design and community, with a focus on its diversity, from traditional handcraft and local production to cultural and political messaging through fashion. The pop-up recognises that each brand’s connection with Africa is proudly present yet fluid, unique, fresh and limitless.

 

“BETWEEN US is the first collaborative installation of its kind, as well as the first that we are hosting in Carriage Hall. We cannot wait to introduce these special and unique designers exclusively to The Shop at Bluebird. African design is so interesting, it can be bold, eclectic, thought-provoking, serene – ultimately, it leaves a strong impression, all of which perfectly aligns with the brand values of The Shop at Bluebird. We are delighted to be able to showcase and support both new and established African talent.” – Claire Miles, the buying director of The Shop at Bluebird

 

As a partner, Lagos Fashion Week will be debuting a live London showcase in store, spotlighting a selection of designers at the forefront African Fashion, who will present their collections exclusively in the UK to industry and VIP customers on April 2nd 2019.

 

“This is in furtherance of the Lagos Fashion Week mission to raise the profile of African designers at home and beyond. We are excited to collaborate with The Shop at Bluebird to provide an opportunity for our designers to have direct access to a new market in London’s Covent Garden. Some of the brands are beneficiaries of the International Trade Center’s SHETrades in Commonwealth program which aims to connect three million women to market by 2021. We hope ‘Between Us’ provides participating designers with opportunities to grow their market and simultaneously nurture partnerships for future opportunities.’’ – Omoyemi Akerele

 

“This project is something that evokes so many emotions for me and I literally couldn’t be more proud to stand beside the designers that have been selected to participate. Africa holds a profound vibrancy that has inspired so many creatives across fashion, art and design – from the landscapes and the light to the incredible depth of culture.”  – Tammy Tinker Pudel.

 

“Nothing is more exciting and rewarding than working with emerging designers and markets. The Shop at Bluebird offers the perfect platform for these store takeovers, which have previously included showcases from Middle Eastern and South American designers. For this summer we have been inspired by Africa, in all its creative diversity, and with a special focus on Nigeria and South Africa, where we’ve had the pleasure of discovering new brands.” – Katrina Macpherson.

 

BETWEEN US pop-up launches in-store on 2nd April 2019 for a duration of six weeks.

Participating brands include:

 

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  Posted by The New Collections

 

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