SEBAGO SS19: ESCAPE AND EXPLORE
For SS19, SEBAGO delve into their 73-year history, looking back at how the youth have adopted their classic styles throughout the eras. Known for their classic Loafers and Deck Shoes, Sebago explores how these beloved styles have appeared in the memories of subcultures, classes and generations, from punks to presidents, painting a nostalgic snapshot of misspent youth.
With a focus on ‘escapism’, the campaign sees the trio sneaking out of bounds, out of hours. Leaving the hustle behind, they have fled the nightlife, and the lights of the city for the coast, embarking on their own adventure with their own rules. Challenging the reigning authority, we see the faces of a new generation creating their own style, taking the brand’s staple silhouettes and wearing them in way that feels relevant today.
Having left the party in search of their own solace by the sea, this trio not only pays homage to subcultures of the past but to Sebago’s nautical beginnings. Set to the backdrop of the iconic WW1 Sound Mirrors at Romney Marsh, these impressive structures are a hidden gem of British naval history. Tucked away in East Sussex, they were designed to warn the troops of impending enemy invasion during the war, picking up sound vibrations of enemy planes from over 15 minutes away.
The Sebago range is derived of three lines:
Citysides: Handsewn with the finest craftsmanship since 1946, the classic loafer is the most classic and iconic Sebago® footwear. Citysides® enshrine New England’s heritage by letting authenticity shine through their upper leather and superior construction. Curiousity and explorative spirit perfect the Citysides®, providing them with comfortable fitting and premium details. Meet Citysides®. Experience the roots of Sebago®.
Docksides: Designed with inspiration from the marine roots of Sebago®, the Docksides® is the premium boat shoe. The Docksides® was launched in 1970 for an active usage and, since then, has always been the symbol of saltwater, air, sun and adventure. Lightweight and water-resistant, equipped with anti-slip rubber soles, its functionality is perfectly combined with elegance. Meet Docksides®. Refinement has never been so casual.
Campsides: New cuts and stitches bring Sebago®’s heritage to modern silhouettes. Moving to the country means living life with a whole new attitude towards the environment and the Campsides™ provides the countryside gentleman with reliability, comfort and quality. Meet Campsides™. A step into nature, a meaningful footprint in wellness. Creative: Directed
Posted by The New Collections
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