BOOHOOMAN.COM ANNOUNCES COLLABORATION WITH UK RAPPER MIST

Birmingham raised rapper Mist has teamed up with global online retailer, boohooMAN.com, to launch a limited edition capsule collection.

Global online fashion retailer, boohooMAN.com, is excited to announce an upcoming collaboration with Birmingham raised rapper, Mist. As part of the collaboration, the 27-year-old MOBO award winner and break through artist will be the face of a limited edition capsule collection. In addition to fronting the range, Mist has worked alongside the brand’s design team to create an exclusive collection that embodies his style and personal journey, set to launch globally on boohooMAN.com on Thursday 18th July.

Emerging from the Birmingham suburb of Erdington, Mist is leading a new generation of artists who are turning UK urban music in to a nationwide phenomenon. With hits including Game Changer, Hot Property and Ain’t the Same under his belt, Mist has heavily influenced the industry. His lyrics explore the tales of his tough upbringing from street life and hustling to the impact of losing both of his parents. His commitment to making music in 2015 lead to a turning point in 2018 when he released his lyrically powerful and chart topping EP ‘Diamond in the Dirt’, a saying that is echoed throughout his capsule and defines his journey.

The collection features a total of 55 styles spanning ready-to-wear and accessories. Inspired by Mist’s bold style, each item epitomizes his culture. Statement streetwear and tracksuits are personalised with variations of faded pink and blue, colour block stripes and bold diamond and thunderbolt emblems. In addition, the centre piece design comes in the form of a bold slogan that reads ‘Diamond in the Dirt’, giving the collection a truly personal touch.

With boohooMAN.com growing globally at a rapid rate, collaborating with Mist allows the Manchester based retailer to give its core UK audience accessibility to a limited edition collection created by a truly home grown talent. With price points ranging from £3 -£45 the product stays true to the brand’s ongoing values of creating affordable, trend led fashion for all
The collection will be available globally on https://www.boohooman.com/ on Thursday 18th July.
“I’m really excited to be working with BoohooMAN on my new collaboration. It’s great that it’s getting a global release and I can’t wait to share the designs with the world.” – Mist

“We are pleased to announce our latest partnership with Mist. This is our first collaboration with a UK musician on this scale, something we have wanted to do for some time now. We are eager to release this capsule to our UK market and we look forward to welcoming Mist and his team to the boohooMAN family.” – Samir Kamani, CEO, boohooMAN.com

boohooMAN.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2017, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Quincy, Tyga, Rae Sremmurd, French Montana and Quavo. The brand frequently engages with millennia’s in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.