BOOHOOMAN x DENO
16 year old British artist Deno has teamed up with global online retailer, boohooMAN.com, to launch an exclusive capsule collection.
Global online fashion retailer, boohooMAN.com, is excited to announce an upcoming collaboration with 16 year old British artist Deno. As part of the collaboration, the break through musician will be the face of a limited edition capsule collection. In addition to to fronting the range, Deno has worked alongside the brand’s design team to create an inclusive collection that embodies his style and appeals to men of all shapes and sizes, set to launch globally on boohooMAN.com on Friday 6th September.
Deno’s path to success began when he was 12 years old. After performing Ed Sheeran’s Thinking Out Loud in year 7, his newly found popularity gave him the confidence to post cover videos on social media. Soon enough some of the biggest names in grime and UK rap were sharing his covers, ultimately leading to him becoming a viral sensation. Following his overnight success, Deno started to work on his sound and the development of his craft. Fast forward to 2019 and he is one of the UK’s most exciting new artists, and with songs including Advice with the late Cadet already under his belt, the sky is truly the limit.
The collection itself features a total of 30 styles spanning ready-to-wear and accessories. Inspired by Deno’s youthful style, the range consists of utility vests, matching sets, tracksuits, puffa jackets and printed tee’s, all available in a variety of colourways. Logos are key throughout with a mix of boohooMAN’s most recent designs and an exclusive target icon with the letter D in the middle located on a small selection of items. Available in sizes XS – 5XL, boohooMAN and Deno were keen to make the range as size inclusive as possible, allowing accessibility to a widespread audience of young men.
Collaborating with Deno allows the fast fashion retailer to connect with an even younger, more socially engaged UK audience who can now access a limited edition collection created by one of their favorite artists. With price points ranging from £3 – £50 the product stays true to the brand’s ongoing values of creating affordable, trend led fashion for all.
‘‘I am very excited to be working with boohooMAN as they have a very versatile range of clothes. I have been approached by various brands to do partnerships but no urban brand has grown at the same pace as boohooMAN over the last couple of years! I can’t wait for you all to see the collection.’’ – Deno
“We are pleased to welcome Deno to the boohooMAN family. He is super talented and fits our demographic down to a T. He is our audience! Deno has been involved in every step of this collaboration and truly has a great head on his shoulders. We are keen for everyone to see what we have in store.” – Samir Kamani, CEO, boohooMAN.com
To celebrate the launch, boohooMAN & Deno are going all out by hosting an exclusive event at Thorpe Park. In true style, the theme park will be closed exclusively from 7pm – 10:30pm with full access to rides and mazes before an exclusive performance by Deno who will be, for the first time, performing tracks from his latest EP to all guests in attendance. Perfect in reflecting his age and core audience, the event will be a fun way to introduce both the collection and Deno’s EP to a group of lucky individual’s including VIP’s and fans.
The collection will be available globally on www.boohooman.com now.
Posted by The New Collections
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