BRØGGER PF20/AW20 PRESS RELEASE

After opening Fashion Week last August with their Spring/Summer 20 collection, Julie Brøgger returns to her Danish roots once again this season for the ‘Meet the Nordics’ event to present Autumn/Winter 20 back in the brand’s second home, Copenhagen.

Brøgger’s ethos is to develop each season’s collection on the previous, revisiting her favorite silhouettes and recognisable pieces from the brands archives, and from there, building on new designs blended with her nostalgic inspirations from childhood. Since its inception, Brøgger is renowned for its blurred lines between the feminine and the masculine, varying from sharp tailoring to soft silhouettes, consistently balanced on the edge of formal and day wear.

For Autumn/Winter 20, Brøgger has taken inspiration from her paternal grandmother’s garden.

‘’She was a housewife, with five children during World War II, most of her garden was dedicated to producing food for the family, a tradition she kept even into old age. When I came along in the 1980’s there was room for a few roses and other flowers. I especially remember the winter roses, white and pink that stand out in a bare winter garden as little gems. Our Autumn/Winter rose prints are a reminiscence of this memory, all the prints have a slight vintage feel that would not have seemed foreign to the day dresses of my grandmother’s.’’ – Julie Brøgger

A striking example of this season’s use of prints is found on the collections oversized maxi dresses in printed pleated organza, a dramatic floaty shape, coming in two silhouettes. One displaying a ruched polo neck and dip-hem for full impact, the other a simplified camisole design. Each can be worn solo or overlayed with contrasting prints for an optical illusion. Every season Brøgger’s signature prints become a new staple for the brand.

This season’s tailoring introduces a drop-shoulder blazer with a drawstring waist that accentuates an hourglass figure in an otherwise oversized silhouette. A more formal approach is found in a low scoop neck blazer adorned with signature gold flower buttons that have carried through from SS20, paired with slim tapered trousers. Last season’s Prince of Wales check returns with bold red and tan checks merging into pastel blue and a quilted cobalt flannel check two-set brings athleisure tones to Brøgger’s suiting offering. A finishing touch, paying homage to Brøgger’s grandmother is found on the lapels of each blazer, a gold soda bottle cap re-imagined as a brooch.

Camels complete the core of the collection, accompanied by pinks ribbon finishes across hems or layered over crepe to strike contrast, giving a modern twist to a timeless colour tone. Whilst pink flower buttons and oversized black crepe bows wrap around the body and create waists to straight-cut blazers.

Brøgger stays committed to producing consciously and with sustainability in focus in the United Kingdom and E.U, as well as sourcing all materials within these regions. Brøgger’s stockists include Browns Fashion, Harvey Nichols London and Intermix, whilst the brand has loyal celebrity fans such as Cate Blanchett, Cardi B, Eva Chen, Lindsay Ellingston and Aisling Bea.