RUSSELL ATHLETIC SS20
Russell Athletic, the inventor of the sweatshirt, has a century-old history of excellence in performance, craftsmanship and innovative design. By combining tradition with innovation, it has defined the collegiate look, outfitted the most prestigious sports teams, and helped shape the look of street culture over the past decades.
Russell Athletic’s powerful back catalogue is inspiration for its new collection for SS20, delving into its 80s archives to produce a lifestyle range that blends a summery nostalgia with modern comfort.
High cotton classics have been reworked into easy, modern silhouettes for tees, hoodies and sweat pants and shorts.
Options for tie-dye treatments have been implemented into the range, and garment wash dyes make details such as ribbed cuffs and necks subtly stand out, lending the garments a soft, organic character.
Rolling surf and endless summers are referenced in the collection’s colours, from golden yellow and soft tangerine to muted blue and jade. Fine overlocking is a one of the brand’s heritage accents. For SS’20, this feature is celebrated by using contrast stitching, and graphics have been both scaled up and toned down, with refined print and embroidery techniques and unusual placements of the iconic ‘Eagle R’ logo and other visual IDs.
Posted by The New Collections
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