MARY KATRANTZOU LAUNCHES MARY-MARE
Mary Katrantzou launches MARY-MARE, a bi-annual resort wear capsule collection launching in May 2020.
Mirroring ‘Collection’ an accumulation of the brands last decade alongside one’s desire to collect, amass and cherish a series of objects – the prints of Mary Mare are a cabinet of curiosities. Honing in on the success of the 10th anniversary’s philately (postage stamps) and conchology (sea shells) inspired linear graphics.
Postage stamps from exotic destinations emblazon cotton poplin, linen and silk twill across a series of day-to- night dresses, each nipped in via a contrasting belted waist tie. Separates follow suit with the brands signature shirt and trouser silhouettes re-imagined in lighter fabrics than ever before. Conchology is celebrated across ten dresses, with sea shells projected onto georgette and cotton voile on standout mini-dresses and kaftans shapes.
Newness comes in the form of swim lycra across six styles, each available in an adaptation of each print story. Capped-sleeved scuba styles, and bandeau bathing suits become the canvas for each collectors edition whilst two new bikini styles complete the swim range offering something for all body shapes and sizes. The addition of two beach towels, three tote bags in seven colour and print options become the core of the Mary Katrantzou first own-brand accessories capsule, whilst oversized raffia hats in rainbow shades or wrapped with silk scarves offer protection from the sun.
Aimed at completing the Mary Katrantzou muse’ wardrobe, this debut capsule is the brands first extension beyond the pre-existing in-house ready-to-wear collection, forming part of a wider plan to broaden the Mary Katrantzou product offering, allowing the Mary Katrantzou customer a plethora of new ways to embrace colour and print whilst they travel.
Posted by The New Collections
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