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SHINZO BASKETBALL X RUSSELL ATHLETIC

 

The SHINZO Basketball store, member of the SHINZO Paris ecosystem, and the historic brand Russell Athletic team up to create a 100% B.Ball collection, combining performance, heritage and elegance « à la Parisienne ».

The two entities share the same vision: capitalize on its history and origins while keeping an eye on the future.

It is in this spirit that the collection was created: solid and functional pieces, incorporating mythical cuts and incorporating technical materials, suitable for playgrounds and the street.

The collection presents itself in a unique summer atmosphere: a colorful playground, imagined by Trajectoire Studio and artist Cyril Lancelin (Town & Concrete ), with contemporary design bringing collaboration in a new visual universe.

 

 

www.russellathletic.co.uk

Facebook: @RussellAthletic

Instagram: @russellathletic_eu

Twitter: @RussellAthl_EU

Instagram: @SHINZO_Paris

Instagram: @SHINZOBasketball

Instagram: @Trajectoire_Studio

Instagram: @Town.and.Concrete

 

  Posted by The New Collections

 

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