PALLADIUM x SMILEY
As the world awakens from its spring slumber and slowly returns to a new normal, Palladium launches an eye-catching. collection with the original icon of counterculture Smiley.
Part of Palladium’s #summerofsmiles campaign which focuses on the new wave of optimism following the global shutdown, the new collaboration revisits a time when Palladium and Smiley became the unofficial uniform for a generation of activists who mobilised together to unite and party during a similarly tumultuous time in society.
The collection consists of two classic Palladium styles – PAMPA HI SMILEY and the PAMPA HI SMILEY EDT – each featuring design updates and the introduction of a new glow-in-the-dark colourway.
The PAMPA HI SMILEY features the iconic melted Smiley logo on each ankle alongside bold stripes of white, yellow and black on heels and laces, reminiscent of the clandestine raves which sprang up across the UK towards the end of the 1980s and early 1990s.
The PAMPA HI SMILEY is also available in glow-in-the-dark colourways featuring a photoluminescent tread and Smiley ankle logos. The PAMPA HI SMILEY GIB also features circular vector graphics inspired by retro dance-night promo flyers and come in a muted black and white colour palette. These sneakers come alive after nightfall.
The PALLADIUM x SMILEY collection is available in Black/White, Black/Yellow, Yellow/Black Red and Anthracite GITD colourways.
Posted by The New Collections
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