SEBAGO CELEBRATES 50 YEARS OF DOCKSIDES

In 1970, in Maine, Sebago® created the most famous boating shoes in the world An icon with the gift of becoming evermore beautiful as time goes by Celebrated with a stars and stripes metal pin in a limited edition

Turin, 1st August 2020. Heat tanned leather, caringly sewn by hand. Slip-proof rubber soles. Brass eyelets. Footwear that is as tough as it is comfortable: functional and elegant. Docksides, for 50 years the quintessential boating shoes. A cult object endowed with the rare gift of exceptional things: becoming evermore beautiful with the passing of time.

To celebrate 50 years of Docksides, Sebago® has produced a metal pin to be inserted sideways on their leather laces. The stars and stripes on one side to recall the origins of the brand, and an etching celebrating the 50th anniversary on the other are the features of this limited edition tag: a must-have for all Docksides fans, free with the purchase of a pair of Sebago® boat shoes in the best Italian shops that from August 1st to August 14th will set up a dedicated window.

This most iconic boating shoe was born in 1970, when Sebago® – a company established in Maine (USA) in 1946 renowned for its penny loafers, shoes worn by John Fitzgerald Kennedy and Audrey Hepburn – created the perfect “boating moccasin”. A design inspired by the geography and traditions of New England, with its sea, lakes and sailing traditions; where the trend-setting American élite goes on holiday.

Docksides were a symbol of excellence right from the start. From the choice of the leather to the manufacturing process, everything is done with a rigorous artisanal approach in accordance with Maine’s best manufacturing techniques.

So during the 70s in the US – The Official Preppy Handbook – the Bible of preppy fashion, defined Docksides as “the crucial element”.

During the 80s, in Italy, Docksides became a feature in the wardrobes of the so-called “paninari”, adolescents setting fashion trends in the main cities of the north, anticipating streetwear and urban fashion, and during the 90s no seafaring competition was not associated with Docksides: from the O-Star Race to the Celebrity Regatta, the America Cup and the Liberty Cup.

Fifty years later nothing has changed in the original Docksides, except in their name. The iconic design has become known as Portland Docksides, as a homage to the city in Maine on the Atlantic Ocean where they first appeared along its docks. As for all iconic items, everything else is the same. The same artisan care, the same quality and timeless elegance. Today just like 50 years ago.