CROCS X BAD BUNNY PARTNER – “GLOW UP” THE CLASSIC CLOG
The Bad Bunny X Crocs Classic Clog glows in the dark and comes complete with glowing Bad Bunny-inspired JibbitzTM charms
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children today announced its latest product collaboration, this time with global Latin superstar Bad Bunny. The Bad Bunny X Crocs Classic Clog glows-in-the-dark to light up the scene and comes pre-decked out with glowing Bad Bunny-inspired JibbitzTM charms. The limited-edition collaboration will launch globally for $59.99 beginning on September 29.
A lifelong Crocs fan, Bad Bunny, known for his unique style, trap-heavy sound, and chart- topping hits, has rocked the Crocs during live performances and in music videos for much of his career, creating an authentic collaboration that is the hallmark of Crocs’ global Come As You AreTM campaign. Come As You AreTM celebrates uniqueness and inspires everyone to be comfortable in their own shoes.
“I believe in being true and not placing limitations on myself, which is also something Crocs represents, and this is the message I always want to make sure I send out to my fans, As a longtime fan creating my own design for Crocs was a lot of fun. I hope they inspire others to have their own fun with their personal style and wearing what makes them happy.” – Bad Bunny.
The Bad Bunny X Crocs Classic Clog’s glow-in-the-dark design and JibbitzTM charms resemble a glowing galaxy sprawling across an old-school ceiling and walls at night, throwing you back to the nostalgic comfort of your childhood bedroom – a theme that played an important role in the design of this collaboration.
“We love it when we have the opportunity to partner with individuals like Bad Bunny who have a genuine connection to the brand and embody our ‘Come As You Are’ mantra, Inspired by his unapologetic attitude and daring style, Bad Bunny’s Classic Clog will stand out during the day and excite at night with an eye-catching, glow in the dark twist.” – Heidi Cooley, Crocs Head of Global Marketing
The collaboration will be released globally across select Crocs and partner e-commerce channels. The Bad Bunny X Crocs Classic Clog will also be available on FinishLine.com and at select Finish Line retail stores, through JD Sport’s e-commerce channels in Europe and at select Foot Locker retail stores throughout the EMEA region.
Bad Bunny’s groundbreaking innovations in the Latin music industry have made him one of the most iconic international artists of this era, and one of the greatest artistic leaders of the current generation. The multi-platinum recording artist, winner of the Latin GRAMMY® and GRAMMY nominee, constantly manages to break language and stereotype barriers around the globe with his music.
His recent album “YHLQMDLG” was one of the most jarring releases in history for a Latin artist who sings entirely in Spanish. In true Bad Bunny fashion, earlier this week the artist partnered with Genius, an online digital music platform, to leave an easter egg for his fans teasing this newest collaboration with Crocs. Genius posted a manipulated version of the studio album cover – which featured a clever nod to his glow-in-the-dark collaboration – to their Twitter and Instagram channels, prompting fans to notice the CrocsTM shoes.
Bad Bunny’s music continues to dominate the Latin music market around the world. His YHLQMDLG has remained at #1 on Billboard’s “Top Latin Albums” chart for 24 consecutive weeks. In its opening week, it debuted #2 on the prominent global “Billboard 200” chart, making Bad Bunny the first Latin artist in history to achieve this. Last week, Bad Bunny shocked the world with a historic virtual concert in New York City reaching a massive audience of more than 10 million viewers live.
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Posted by The New Collections
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