HIGH-END FASHION MEET E-SPORTS – HEAT X FAZE CLAN

Following in the footsteps of luxury labels including Valentino, Marc Jacobs and Louis Vuitton, the brand are venturing into the world of video games, teaming up with the world’s most successful E-sports organisation FaZe Clan to offer a mystery drop of exclusive sold out merchandise alongside HEAT’S most popular labels including Off-White, Casablanca and A-COLD-WALL*.

Launching this Friday at £225, the collaboration box guarantees a range of products to the value of at least £300 including exclusive sold-out FaZe Clan pieces from collaborations with ComplexCon, Champion, NFL, Lyrical Lemonade, Kappa, CLOT and LA Kings.

With an Instagram following of over 10million between them, the collaboration has already gained a huge amount of interest across the globe and is a great example of the power of influencers within the e-sports industry. Co-owned by hip-hop star Offset and producer and Beats founder Jimmy lovine, FaZe Clan was valued by Forbes to be worth an estimated $240million and has a dedicated following, for which the HEAT box will allow them access to archive products alongside some of the world’s most sought after streetwear brands.