TIMEX: THE JOY OF LIVINGING ANALOG
The Tokyo-based illustrator and designer to create the dial design for this watch goes by the working name Face. Also joining Timex in this collaboration is Japan’s Anna Magazine, a print editorial on style and culture with a social, feminine focus. Anna contributed the “Analog Life” concept that formed the basis for this special watch.
Nowadays, it is common to check the time with a smartphone and how we spend our daily lives also depends on the smartphone. The time displayed digitally on the screen is too accurate and tasteless. Checking the time on an analog watch on your wrist is more sensual, gives an excitement of not knowing what will happen in the future and a thrill as if a new discovery is waiting for you. Yes, this Camper is something like a switch which will awaken our senses. The joy of living in analog, let us remember it once again.
Posted by The New Collections
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