PALLADIUM: EARTH COLLECTION
Pioneers of sustainable footwear, Palladium’s new recycled waterproof Earth collection underlines how positive choices made today can help shape tomorrow’s future
Setting a new benchmark in functional and sustainable footwear, Palladium’s FW20 EARTH collection presents a family of sustainable footwear that’s 100% waterproof, hardwearing and eye-catching. Palladium RECYCLED is the brand’s most ambitious and environmentally-friendly collection to date, with the Palladium creative team delivering a design-rich collection which underlines the importance of sustainability through responsible sourcing and production techniques. All this from Palladium, a brand which began its journey into creating more eco-friendly footwear back in 1990.
Imagining a dystopian vision of our planet, Palladium’s FW20 EARTH campaign presents a post- apocalyptic cityscape explored by two young hazmat-suited survivors. Scouring the bruised urban environment for clues to their past they discover a series of RECYCLED Palladium styles which when holographically analysed not only reveal their sustainable and waterproof credentials, but also tools to help craft a more hopeful future.
The campaign closes with our explorers casting off their facemasks, donning styles from their newly discovered Palladium RECYCLED collection while looking ahead to a cleaner, brighter and more optimistic horizon. The campaign’s messaging is clear – making smarter consumer choices now will have an immeasurably more positive effect on our planet and our collective future.
Each RECYCLED style is designed using a subtly varied combination of recycled materials and components. However, all boots in the collection share an upper constructed from recycled plastic bottles while sole-units are crafted from repurposed and recycled rubber wastage and fabric off-cuts from Palladium’s factories. Furthermore, adding to Palladium’s drive for embracing new innovative technologies, each style features a waterproof membrane made from 100% thermoplastic polyurethane and metal zippers constructed from scrap copper and zinc alloy.
The RECYCLED collection’s hero style, PAMPA LITE+RCYCL WP+, is the ultimate lightweight performance boot for urban explorers. With 9.5 recycled plastic bottles in each shoe, the style’s sustainability credentials are supported by a functionality mission that places purpose and function at the forefront of the design process. Featuring a 100% PET recycled upper, waterproof membrane, laces and heel counter webbing, the boots’ sustainability credentials also include biodegradable lace tips, eyelets crafted from 70% recycled brass and in-sock linings made from 80% recycled PET
Also leading the charge into a more sustainable future of footwear is Palladium’s PAMPA SC RCYCL WP+ N. With its cushioned sport cuff for added comfort, these boots feature 9.8 plastic bottles recycled for it’s uppers, and 100% recycled PET padded collars, waterproof membranes, laces, linings, in-socks and webbing labels.
Additional styles in the RECYLED collection include: PAMPA EVO LITE+RCYCL WP+; PAMPA OX LITE+RCYCL WP+; PAMPA CUFF RCYCL WP+; and PAMPA HI RCYCL WP+.
All styles are available in an array of muted colours from Black and Olive Night to Rock and Smoked Pearl.
Posted by The New Collections
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