YOSUKE AIZAWA x COLMAR A.G.E COLLABORATION

The wait is over… White Mountaineering’s Yosuke Aizawa x Colmar A.G.E AW20 collection, as first glimpsed earlier in the year during Paris Fashion Week, exclusively drops at the Colmar Brewer Street store today!

Founder and creative director of the Tokyo based brand, Aizawa, known for his uncompromising rebellious yet elevated utilitarian menswear, has served up an eye- catching collaboration for the Italian Alpine brand Colmar A.G.E project. Colmar, known globally as the leading technical ski apparel and style pioneers sees its cutting- edge expertise and industrial fabric innovation prowess channeled into a 6-piece unisex collection.

Finding common ground between Aizawa’s love of winter sports and Colmar’s almost 100 years of ski apparel expertise, the White Mountaineering x Colmar A.G.E AW20 collaboration serves up looks that feature a sense of two sides of the same coin. The result is a collection which reveals homogeny and full intersection between high performing, technically aligned fabrics and elevated streetwear.

Reimagined from the extensive Colmar archive this utilitarian collection does not wallow in the past instead it meets the needs of the modern style landscape with a nod to heritage. Consisting of a longer length parka plus a thigh length jacket, both water repellant and waterproof, with metal hardware vents, a patchwork of panel pockets, and an impressive warmth-to-weight ration. It’s only fitting that the spirit of invention that defines this collaboration sees both styles come in either padded filling or insulated with down so you choose the best weight outerwear that your lifestyle demands. Each style comes in either a muted black and grey hue combo or a bold biscuit colour with shots of pink and blue inserts. Buttons and zips are personalised with both labels’ emblems and the silicon logo of both brands runs discreetly along the storm flap, with the journey of the two houses joining forces found on a Tyvek label inside each piece. Additionally, the collection contains a brushed cotton pant, wool cotton mix sweatshirt and tee, as well as a boldly branded soft-shell under-jacket equipped with design features to suit a variety of conditions.

This is a collection that is uncompromisingly functional in design and performance which collides harmoniously with utilitarian streetwear fashion making each piece an essential part of any wardrobe.

Dropping exclusively at the Colmar flagship store: 63 Brewer St, London, W1F 9UW