LEE JEANS GROWS SUSTAINABLE OFFERINGS FOR FW20

Lee®, the iconic apparel brand known for its timeless denim style and innovative apparel, is expanding its wide-ranging sustainability platform “For A World That WorksTM” (FWTW), as from FW20, increasing the sustainable materials and processes incorporated into FWTW products.

For FW20, a larger selection of products include organic cotton or recycled fibers. The amount of pieces made using alternative and sustainable materials – including Modal and Lyocell – is also increasing. Just as importantly, more pieces (including denim, shirts, T-shirts and jackets) will be crafted using fabrics that are dyed and finished with sustainable processes that cut down energy consumption, chemical use and/or water waste.