KAPPA LAUNCHES #keepPERFORMING CAMPAIGN
Kappa has been synonymous with elite performance since its origins, even becoming the first brand in Italy to sponsor a soccer team in 1979. The brand has blurred the lines between sports- and streetwear, embodying the culture, community and team spirit of the game, while synonymously emerging as a coveted name within the global street style scene, representing the love of life, people and loyalty. Kappa truly is a brand for everyone.
To celebrate Kappa’s rich sporting history, the brand is launching #keepPerforming, a social campaign that celebrates and supports athletes of all backgrounds. With this campaign, Kappa aims to share positivity and inspire people, showcasing a multiple of possibilities through a diverse group of talented individuals, all athletes in their respective fields
#keepPerforming invites people to explore new horizons and perform at their best throughout their everyday life. It affirms Kappa’s belief that you can achieve any goal you set for yourself if you continue to work at it and that this endurance is what will make us all stronger together, even while apart.
The campaign launches with a variety of talents from several countries including Football Freestyler Liran Santos, Dancer/Activist Kate Stanforth, Basketball Player Kornelijus Budrys, Breakdancer Gabriel Infante, Gymnast Koffi, and Magician Billy Menez. Kappa tapped Photographer Theo Cottle and Videographer Jamie Walters to capture the enduring energy, acute concentration, and self-belief of each performer.
With this campaign, they invite you all to show them how you #keepPerforming.
features Magician, BillyMenezes, Break-dancer Gabriel Infante, Gymnast Koffi Wandji, and Football Freestyler Liran Santos
Posted by The New Collections
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