MR. SLOWBOY’S PENCIL TO PORTRAY SEBAGO®’S STYLE FOR THE COMING SEASON

A collaboration between the US brand and the Anglo-Chinese artist kicks off his unmistakable hand will illustrate the brand’s Q1Q2 2021 campaign.

What do a Chinese illustrator, known for his unmistakable menswear drawings, and US brand Sebago® have in common? Nothing better than to let Fei Wang, aka Mr. SlowBoy, artist known for his men’s outfit drawings, answer the question himself: «I’m a slow person; slow in almost everything. Among my friends I’m always the last one to get the joke. I surely like slow fashion too, in other words, classic designs».

The 40-yr-old Chinese artist – born in Beijing and based in London since 2015 – has a real passion for menswear, especially for the American Ivy League look. That’s the common denominator between Mr. Slowboy and Sebago®, the brand worn by students of the most prestigious US universities since the Fifties.

The first Sebago® with Mr. Slowboy collaboration will become official on 15 February: a campaign dedicated to Q1Q2 2021 (spring-summer) collections illustrated by 8 drawings by Mr. Slowboy, portraying the Sebago® man in his Citysides, Docksides and Campsides versions, through social media images, online advertising and material for the stores. A universe of style starting at the Portland Yacht Club, with its shoes by the same name (100% Ripstop cotton jacket, short sleeve shirt, elegant but sturdy white trousers, boat bag); passing through the Harvard campus (red sweater, button down shirt, beige straight leg trousers, inspired by American military uniforms, and the most classic moccasins); going cycling in the city streets (in a blue polo shirt, three-button summer jacket, pinstripe chinos and moccasins with a metal fast); and finally embracing the great outdoors of the American parks, mountains and lakes, sporting a T- shirt, minimal men’s shorts and a short sleeve weekend shirt.