Sustainable Brand: OBLIVIOUS?
OBLIVIOUS? specialises in comfortable apparel that conveys the emphasis on the value of authenticity and thought provoking questions.
OBLIVIOUS? provides a sustainable fashionable statement for those who look to question themselves, others and the status quo. OBLIVIOUS? is unique as whilst there are many garments printed with words, there is no brand that singularly focuses on questions. The brand philosophy of OBLIVIOUS? is in creating clothing that generate a reaction, to be worn as a statement, a conversation starter or to express the wearer’s values: What is your guilty pleasure?, Do you think any of us have it all figured out?, Is free will real? Or just an illusion?
Responsibly produced in Europe, using 100% organic cotton, the inquisitive nature of OBLIVIOUS? uses questions to add purpose and impact to the fashion industry. OBLIVIOUS? provides the curious with responsibly produced, as well as fashionable garments that highlight the importance of asking questions, both in our relationships with others and ourselves
Posted by The New Collections
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