TAYROC LAUNCHES TAYROC BRANDS
British watch brand Tayroc continue their diversification strategy to develop the business into a lifestyle destination with the exciting launch of Brands. Tayroc Brands is an online marketplace that showcases independent and emerging brands with reasonably priced products that appeal to a unisex audience.
The portfolio of brands reflects the international Tayroc (16 – 35 yr.) consumer at its heart; those that crave seeking out the new and exciting. Located on the Tayroc website, (tayroc.com), the Brands e-commerce platform has been designed to give the Tayroc core audience more choice while supporting aspirational brands. Accessory based categories including jewellery, sunglasses, home accessories, face & body / grooming and fitness.
East Village sunglasses (£30), Anchor & Crew jewellery (£40 – £175), Reseed haircare (£18 – £48) and LookX vegan skincare & make-up (£17 – £55) are the initial collaborators to the new Brands platform.
“We truly believe in networking, sharing opportunities and supporting the growth of others. Opening up our website to other brands was an easy decision to make. Brands can benefit from our content creators, internal design, social media teams and our international consumer.” – Gemma Noble, Managing Director of Tayroc.
Posted by The New Collections
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