TIMEX: GGS1 AUTOMATIC

Introducing the Giorgio Galli S1 Automatic, now in a BRAND NEW colourway.

It all started in 1854, and for over 165 years Timex has challenged the status quo. Through the last two decades, momentum has been fueled by Milan-based visionary Giorgio Galli, one of the industry’s most recognized designers. Giorgio has worked with many of the greatest brands, but it is Timex that he feels most passionate about.

“To me, Timex is different from any other brand, Timex has no competition. It stands for independence, timeless beauty, quality and incredible value. Being able to sculpt the legacy of this iconic brand is truly a joy and an honor.” – Giorgio
Out of this ethos Timex asked Giorgio to create a watch that brings to life everything Timex stands for – in other words, to create the most “Timex” Timex ever made. He answered with the S1 Automatic. The S1 Automatic combines Giorgio’s love of photography and the influence of light on design with his passion for the brand.

The result is a timepiece which is rich with hidden, innovative details and technical mastery, while still embracing the thoughtful simplicity that makes Timex watches unique. In Giorgio’s words: “The S1 bends the rules of classical watch design into an avant-garde interpretation. I made it as a tribute to the history of Timex, as well as a look ahead to the chapters yet to be written.”

With the S1 Automatic Timex presents the beginning of a series entirely conceived by Giorgio himself, a series that tells our shared story.