FILA SS21: #FINDYOURFREEDOM
For Spring/Summer 2021, FILA has created a fresh, vibrant summer collection to help you find your freedom. Vibrant yellows, pinks and greens sit alongside FILA staples with classic track tops in the iconic FILA red, white and blue. The SS21 campaign represents all aspects of the 110-year-old Italian brand using ambassadors to represent each element. Stepping out to the streets of East London, FILA see how you can find your freedom in their SS21 collection.
This season, FILA have created a versatile, breathable, and light weight activewear collection. Womenswear features a range of sports bras, bicycle shorts and leggings designed to be worn in and out of the gym and parks. Alongside this sits classic tees and comfy sweats, perfect for colder days or home workouts. The menswear collection features matching sets, shorts and polos designed to be worn on and off the tennis court. Classic FILA colourways of white, red and blue can be seen throughout alongside matching short and tee sets in bright, summer pastel colours. The campaign features dancer, Starr Kiely from the internationally renowned dance group, Diversity, demonstrating the collections movability through her intricate routines. Up and coming ATP Tennis player and coach, Arum Akom, can be seen hitting balls in the classic tennis pieces, and pro-skateboarder, Stefani Nurding, showcases the collection riding through Mile End skatepark.
Alongside activewear staples, the SS21 range features trend focused streetwear in the Gamescape and Outdoor collections. Light weight hooded jackets for the menswear Outdoor collection sit alongside graphic tees and tracksuits in bold prints and pops of colour. Bucket hats and waist packs in bright blues, soft greens and purples add unique touches to bright youthful looks. The Gamescape womenswear collection shows oversized tees with graphic prints, striped geometric leotards and two-piece sets. Streetwear models and influencers Lucas Wright, Judah Williams and Pia Cruz can be seen wearing the collection throughout the streets of East London.
While featuring trend-lead pieces, the collection continues to celebrate FILA’s heritage and history with classic track tops, matching joggers, polos and tees for both men and women. Taking inspiration from their rich archive, FILA classics are recreated for today. Velour Track Tops sit alongside classic materials with details inspired by FILA icons of the 70’s and 80’s. To represent FILA’s rich heritage in the terraces throughout the UK, the campaign features TV star, Jack Fincham and football presenter Alex Gildea Trott. Music has also been at the heart of the brand for generations. DJ Spoony can be seen in the campaign in updated archive tracksuits he regularly wears during his own DJ sets.
After a year of restrictions, the new Spring/Summer 2021 celebrates freedom and how to find yours. Through a diverse mix of models with various backgrounds and skills, the campaign celebrates FILA’s rich history while moving forward to the future.
PHOTOGRAPHER: BRENDAN FREEMAN
VIDEOGRAPHER: HENRY GILL
HAIR: ELLIOT MCQUEEN
MAKE-UP: JESSICA KELL
Posted by The New Collections
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