INVISIBLE FOUNDATIONS BY HEIST
Fresh off the back of its debut Nude underwear launch, Heist, the smart foundation-wear brand renowned for style, comfort and support, has launched two new styles to its best-selling Invisible Collection.
NEW to the collection are The Invisible Vest and The Invisible Slip Short, designed with total comfort and breathability in mind – available in seven shades of Nude and Black. Think new season base-layers to keep your cool in.
The seven shades of Nude were devised using research from Heist’s Nude Project, a crowd-sourcing initiative that took insights from 100,000 women across the globe and used data science to analyse swatches of skin tones that were shared via a dedicated microsite.
The Nude Project identified 1,000 unique skin tones which allowed Heist to perform Euclidean Clustering; and this clustering process resulted in seven distinct shades of Nude. These shades were then developed further to inform this debut Nude underwear launch. Heist collections mean no compromises or trade offs, and The Invisible Vest and The Invisible Slip Short are no different. These are products that work as a trade up, and elevate the everyday.
The Invisible Vest is an essential foundation piece designed with subtle built-in bust support and an ultra-soft lightweight feel. It’s a versatile base-layer that works as underwear, and that can be styled as outerwear according to your look. It has minimal seams and soft breathable fabric, so it feels smooth against the skin, and the hidden bust support means increased comfort.
The Invisible Slip Short is lightweight anti-chafing underwear that lets your body breathe and, like the vest, feels buttery soft against your skin. The Invisible Slip Short has been designed using breathable fabric that has optimum stretch for an enhanced fit – plus, the cotton gusset means that you don’t need to wear knickers. This is foundation-wear that works under any outfit: trousers for increased comfort, skirts and dresses if you’re looking for more coverage this season.
Facebook: Heist Studios
Posted by The New Collections
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