SYRA J. AW21
SYRA J. is a contemporary Hong Kong womenswear brand whose designs capture the daring, bold, elegant and beautiful female spirit in timeless style. The brand’s image, quality fit and workmanship bridge every woman’s fashion fantasy to their reality. SYRA J. believes that fashion is art and art is an expression and also stand for female empowerment through their clothes.
SYRA J. is a subsidiary of a company with a long history in the garment industry and a strong industrial background. From dealing with international and local clients to conducting business in manufacturing, trading and design, the brand’s designers have formed a well-rounded platform to present Hong Kong-based SYRA J. to the world.
For AW21, the brand is focused on a new dawn and sharing a vision of hope. The clothes in the new collection are decorated with gold chain accents to represent the glimmer of hope – hope from the news of the COVID vaccine and the thought of resuming our lives. This collection also fosters comfort with looser fits, providing a source of relief in overwhelming days.
The Glimmer of Light collection represents a journey through the dark and into a new light, the colours and fabrics of this collection range from intricate black lace to luscious red velvet, to shimmering silver and gold jacquard. Such dynamics within the collection create a spark of energy that fuels the brand’s passion and hope. Although, everyone is still facing the challenges of re-establishing their lives, SYRA J. encourages people to hold tight and hang on. The brand has symbolised this message with decorative knots on various pieces of the collection, as a reminder of strength, determination, and unity among women to stand together.
SYRA J. has been featured on WWD, ELLE Arabia and Fashion Week Online.
Posted by The New Collections
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