TIMEX X YOU MUST CREATE
You Must Create, was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out of the UK. Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments.
“I have always believed that you have to look back to move forward,” Moss says of YMC. “We felt honoured to collaborate with Timex; it made total sense, they have so much history but have still successfully remained a timeless product. These watches are beyond trends.”
This collaboration will deliver a fresh take on a true Timex icon – the T80. With its subdued translucent-green colour scheme and function-first styling, this is a watch that blends in at the right moment. But just like you, it never hides.
The watch will be available to buy from 25th May at Youmustcreate.com for £79. Please do let me know if I can share any further information or imagery with you?
Posted by The New Collections
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